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Dealership Web Sites - One is Not Enough for Success

Posted By admin On February 24, 2008 @ 19:19 In Car Dealer Websites, Automotive Microsites, Automotive Marketing Research, Automotive Dealership Internet Sales Digital Marketing, Ralph Paglia, Automotive Digital Marketing | No Comments

Ralph Paglia’s article explains how he has learned that a dealership with a single Web site is the equivalent of having a single outdoor billboard and mistakenly calling it a campaign. One dealership Web site is simply not adequate enough to support a true digital marketing strategy for an auto dealership in today’s retail automotive environment.

[1] read more | [2] digg story

Article printed from Digital Dealer Marketing for Automotive Internet Sales Managers: http://digitaldealermarketing.com

URL to article: http://digitaldealermarketing.com/http:/digitaldealermarketing.com/dealership-web-sites-one-is-not-enough-for-success/

URLs in this post:
[1] read more: http://www.automotivedigitalmarketing.com/profiles/blog/show?id=1970539%3ABlogPo
st%3A6480
[2] digg story: http://digg.com/business_finance/Dealership_Web_Sites_One_is_Not_Enough_for_Succ
ess

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