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- March 9, 2008: Welcome to the Digital Dealer Marketing Automotive Blog
- March 8, 2008: Ralph Paglia’s Digital Dealer Marketing › Create New Post — WordPress
- March 8, 2008: Do Car Dealers and Their General Managers Take Advantage of Every Opportunity to Grow Profits and Reduce Expenses?
- March 8, 2008: How Many Opportunities To Grow Profits and Reduce Expenses Do Car Dealers and General Managers Miss Each Day?
- February 24, 2008: Ralph Paglia Joins ADP Dealer Services
- February 24, 2008: Dealership Web Sites - One is Not Enough for Success
- February 24, 2008: Automotive Digital Marketing Professional Community
- February 24, 2008: Member Forum at Automotive Digital Marketing
- February 24, 2008: Updated Membership and Content Report on AutomotiveDigitalMarketing.com
- February 24, 2008: Updated Report on Content and Membership at AutomotiveDigitalMarketing.com
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Dealership Web Sites - One is Not Enough for Success
Ralph Paglia’s article explains how he has learned that a dealership with a single Web site is the equivalent of having a single outdoor billboard and mistakenly calling it a campaign. One dealership Web site is simply not adequate enough to support a true digital marketing strategy for an auto dealership in today’s retail automotive environment.
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