Dealership Web Sites - One is Not Enough for Success
Ralph Paglia’s article explains how he has learned that a dealership with a single Web site is the equivalent of having a single outdoor billboard and mistakenly calling it a campaign. One dealership Web site is simply not adequate enough to support a true digital marketing strategy for an auto dealership in today’s retail automotive environment.
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This entry was posted on February 24, 2008 at 19:19 and is filed under Car Dealer Websites, Automotive Microsites, Automotive Marketing Research, Automotive Dealership Internet Sales Digital Marketing, Ralph Paglia, Automotive Digital Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or trackback from your own site.