March 9, 2008 by admin.

With all the discussions around microsites and landing pages I wanted to take the time to share what I consider to be a best practice in the use of deep links hooked up to keywoord enriched URL’s used in online advertising and Paid SEM campaigns focused on inventory. Listed below is a fairly typical deep link set up for a dealership. The store’s primary web site can be found at www.CourtesySanDiego.com and they have a separate Corvette micro site at www.CaliforniaCorvetteKing.com , but check out these deep links into inventory presorts:

NEW:

Corvette Specials à http://www.courtesysandiego.com/ou/san-diego-chevrolet/console.do?page=f_seo_corvette
Tahoe Specials à http://www.courtesysandiego.com/ou/san-diego-chevrolet/console.do?page=f_seo_tahoe
Silverado Specials à http://www.courtesysandiego.com/ou/san-diego-chevrolet/console.do?page=f_seo_silverado
Avalanche Specials à http://www.courtesysandiego.com/ou/san-diego-chevrolet/console.do?page=f_seo_avalanches
Suburban Specials à http://www.courtesysandiego.com/ou/san-diego-chevrolet/console.do?page=f_seo_suburbans
Cobalt Specials à http://www.courtesysandiego.com/ou/san-diego-chevrolet/console.do?page=f_seo_cobalts
Impala Specials à http://www.courtesysandiego.com/ou/san-diego-chevrolet/console.do?page=f_seo_impalas
Malibu Specials à http://www.courtesysandiego.com/ou/san-diego-chevrolet/console.do?page=f_seo_malibus
Aveo Specials à http://www.courtesysandiego.com/ou/san-diego-chevrolet/console.do?page=f_seo_aveos
Colorado Specials à http://www.courtesysandiego.com/ou/san-diego-chevrolet/console.do?page=f_seo_colorados
Equinox Specials à http://www.courtesysandiego.com/ou/san-diego-chevrolet/console.do?page=f_seo_equinox
Uplander Specials à http://www.courtesysandiego.com/ou/san-diego-chevrolet/console.do?page=f_seo_uplanders

USED:

Chevrolet Specials à http://www.courtesysandiego.com/ou/san-diego-chevrolet/console.do?page=f_seo_chevy
GMC Specials à http://www.courtesysandiego.com/ou/san-diego-chevrolet/console.do?page=f_seo_gmc
Toyota Specials à http://www.courtesysandiego.com/ou/san-diego-chevrolet/console.do?page=f_seo_toyota
Nissan Specials à http://www.courtesysandiego.com/ou/san-diego-chevrolet/console.do?page=f_seo_nissan
Honda Specials à http://www.courtesysandiego.com/ou/san-diego-chevrolet/console.do?page=f_seo_honda
Ford Specials à http://www.courtesysandiego.com/ou/san-diego-chevrolet/console.do?page=f_seo_ford
Dodge Specials à http://www.courtesysandiego.com/ou/san-diego-chevrolet/console.do?page=f_seo_dodge
Jeep Specials à http://www.courtesysandiego.com/ou/san-diego-chevrolet/console.do?page=f_seo_jeeps
BMW Specials à http://www.courtesysandiego.com/ou/san-diego-chevrolet/console.do?page=f_seo_bmws
Mercedes-Benz Specials à http://www.courtesysandiego.com/ou/san-diego-chevrolet/console.do?page=f_seo_mercedes
Audi Specials à http://www.courtesysandiego.com/ou/san-diego-chevrolet/console.do?page=f_seo_audi
Volkswagen Specials à http://www.courtesysandiego.com/ou/san-diego-chevrolet/console.do?page=f_seo_volkswagen
Chrysler Specials à http://www.courtesysandiego.com/ou/san-diego-chevrolet/console.do?page=f_seo_chrysler

Other Deep Linked URL Examples Into model specific content within the Dealership’s Primary Site include the following domains connected to the store’s Virtual Test Drive content from within their web site at www.CourtesySanDiego.com:

www.SDImpala.com
www.SDSilverado.com
www.SDTahoe.com
www.SDAvalanche.com
www.SDMalibu.com
www.SDCobalt.com
www.SDCorvette.com
www.SDEquinox.com
www.SDTrailblazer.com

Clicking on the above links will also demonstrate how important it is to maintain your URL portfolio for model year changeovers… Each of the above should point to the corresponding 2008 Virtual Test Drive, but the person assigned to manage and handle the dealership’s domain portfolio is obviously not paying attention to some of the job’s tasks and has not reassigned the URL’s to pint to the 2008 Virtual Test Drives… They still point to the 2007 Virtual Test Drives.

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Posted in Using Deep Links and Keyword Enriched URL's for Digital | Print | No Comments »

March 9, 2008 by admin.

The Digital Dealer Marketing blog is being set up to serve Car Dealers, Internet Sales Managers, BDC Managers, Dealership Marketing Managers, New and Used Car Sales Managers and the OEM Interactive Marketing and Advertising Managers working within the Interactive Marketing area.  We will also provide content of interest to Advertising Agencies and their account teams working with automotive clients as well as Dealer Web Site, Automotive CRM and Dealership Technology Suppliers.  Our goal is to be an online exchange and forum for Internet Sales, Marketing and Advertising Strategy, tactics, best practices, resources and contacts within the auto industry.

12 Months of tracking the top 5 Automotive Professional Targeted Blogs, Networks and Communities from Compete, Inc. The reports below show Total Visits (top) and Total Unique Visitors (2nd chart). The numbers show how effectively social media sites have made inroads into getting the time and attention of people working in car dealerships and at car companies.

http://siteanalytics.compete.com/automotivedigitalmarketing.com+dealerrefresh.com+drivingsales.com+dealer-seo.com+digitaldealer-magazine.com/?metric=sess&months=12

http://siteanalytics.compete.com/automotivedigitalmarketing.com+dealerrefresh.com+drivingsales.com+dealer-seo.com+digitaldealer-magazine.com/?metric=uv&months=12

Posted in Automotive Dealership Internet Sales Digital Marketing, Automotive Marketing Research, Automotive Digital Marketing Professional Community Rep, Automotive Digital Marketing Professional Community, Ralph Paglia, Automotive Digital Marketing | Print | 2 Comments »