March 18, 2008 by admin.

ADP Digital Marketing System Components:

What’s New?
French Website
Spanish Website
Buy Online
Credit Online
Newsletter
Live Online Chat
Call Me Now
Buzztrak

Digital Advertising System Components:

Yahoo Autos (728×90)
Kelley Blue Book (336×107)
Drudge Report (728×90)
Boston Herald (728×90)
AccuWeather (300×250)
Providence Journal (160×600)
Courtesy Corvette Ad 1
Courtesy Corvette Ad 2
Courtesy Corvette Ad 3
Courtesy Corvette Ad 4
Courtesy Corvette Ad 5
Microsite
Landing Page
BZ AdVantage

Dynamic AdTracker:

Google
Yahoo
MSN

Track & Measure:

AdTracker
eNewsletter Report
Online Chat Report
Omniture Report
Dashboard Report
Buzztrak

Other Digital Marketing Products and Services:

Enterprise 1
Enterprise 2

Product Descriptions Created By BZ RESULTS ® © 2008

BZ AdVantage

Posted in Automotive Internet Sales and Marketing | Print | No Comments »

March 9, 2008 by admin.

With all the discussions around microsites and landing pages I wanted to take the time to share what I consider to be a best practice in the use of deep links hooked up to keywoord enriched URL’s used in online advertising and Paid SEM campaigns focused on inventory. Listed below is a fairly typical deep link set up for a dealership. The store’s primary web site can be found at www.CourtesySanDiego.com and they have a separate Corvette micro site at www.CaliforniaCorvetteKing.com , but check out these deep links into inventory presorts:

NEW:

Corvette Specials à http://www.courtesysandiego.com/ou/san-diego-chevrolet/console.do?page=f_seo_corvette
Tahoe Specials à http://www.courtesysandiego.com/ou/san-diego-chevrolet/console.do?page=f_seo_tahoe
Silverado Specials à http://www.courtesysandiego.com/ou/san-diego-chevrolet/console.do?page=f_seo_silverado
Avalanche Specials à http://www.courtesysandiego.com/ou/san-diego-chevrolet/console.do?page=f_seo_avalanches
Suburban Specials à http://www.courtesysandiego.com/ou/san-diego-chevrolet/console.do?page=f_seo_suburbans
Cobalt Specials à http://www.courtesysandiego.com/ou/san-diego-chevrolet/console.do?page=f_seo_cobalts
Impala Specials à http://www.courtesysandiego.com/ou/san-diego-chevrolet/console.do?page=f_seo_impalas
Malibu Specials à http://www.courtesysandiego.com/ou/san-diego-chevrolet/console.do?page=f_seo_malibus
Aveo Specials à http://www.courtesysandiego.com/ou/san-diego-chevrolet/console.do?page=f_seo_aveos
Colorado Specials à http://www.courtesysandiego.com/ou/san-diego-chevrolet/console.do?page=f_seo_colorados
Equinox Specials à http://www.courtesysandiego.com/ou/san-diego-chevrolet/console.do?page=f_seo_equinox
Uplander Specials à http://www.courtesysandiego.com/ou/san-diego-chevrolet/console.do?page=f_seo_uplanders

USED:

Chevrolet Specials à http://www.courtesysandiego.com/ou/san-diego-chevrolet/console.do?page=f_seo_chevy
GMC Specials à http://www.courtesysandiego.com/ou/san-diego-chevrolet/console.do?page=f_seo_gmc
Toyota Specials à http://www.courtesysandiego.com/ou/san-diego-chevrolet/console.do?page=f_seo_toyota
Nissan Specials à http://www.courtesysandiego.com/ou/san-diego-chevrolet/console.do?page=f_seo_nissan
Honda Specials à http://www.courtesysandiego.com/ou/san-diego-chevrolet/console.do?page=f_seo_honda
Ford Specials à http://www.courtesysandiego.com/ou/san-diego-chevrolet/console.do?page=f_seo_ford
Dodge Specials à http://www.courtesysandiego.com/ou/san-diego-chevrolet/console.do?page=f_seo_dodge
Jeep Specials à http://www.courtesysandiego.com/ou/san-diego-chevrolet/console.do?page=f_seo_jeeps
BMW Specials à http://www.courtesysandiego.com/ou/san-diego-chevrolet/console.do?page=f_seo_bmws
Mercedes-Benz Specials à http://www.courtesysandiego.com/ou/san-diego-chevrolet/console.do?page=f_seo_mercedes
Audi Specials à http://www.courtesysandiego.com/ou/san-diego-chevrolet/console.do?page=f_seo_audi
Volkswagen Specials à http://www.courtesysandiego.com/ou/san-diego-chevrolet/console.do?page=f_seo_volkswagen
Chrysler Specials à http://www.courtesysandiego.com/ou/san-diego-chevrolet/console.do?page=f_seo_chrysler

Other Deep Linked URL Examples Into model specific content within the Dealership’s Primary Site include the following domains connected to the store’s Virtual Test Drive content from within their web site at www.CourtesySanDiego.com:

www.SDImpala.com
www.SDSilverado.com
www.SDTahoe.com
www.SDAvalanche.com
www.SDMalibu.com
www.SDCobalt.com
www.SDCorvette.com
www.SDEquinox.com
www.SDTrailblazer.com

Clicking on the above links will also demonstrate how important it is to maintain your URL portfolio for model year changeovers… Each of the above should point to the corresponding 2008 Virtual Test Drive, but the person assigned to manage and handle the dealership’s domain portfolio is obviously not paying attention to some of the job’s tasks and has not reassigned the URL’s to pint to the 2008 Virtual Test Drives… They still point to the 2007 Virtual Test Drives.

Joining the Automotive Digital Marketing Professional Community provides you with access to some of the auto industry’s best strategies, tactics and marketing practices.

Posted in Using Deep Links and Keyword Enriched URL's for Digital | Print | No Comments »

March 9, 2008 by admin.

The Digital Dealer Marketing blog is being set up to serve Car Dealers, Internet Sales Managers, BDC Managers, Dealership Marketing Managers, New and Used Car Sales Managers and the OEM Interactive Marketing and Advertising Managers working within the Interactive Marketing area.  We will also provide content of interest to Advertising Agencies and their account teams working with automotive clients as well as Dealer Web Site, Automotive CRM and Dealership Technology Suppliers.  Our goal is to be an online exchange and forum for Internet Sales, Marketing and Advertising Strategy, tactics, best practices, resources and contacts within the auto industry.

12 Months of tracking the top 5 Automotive Professional Targeted Blogs, Networks and Communities from Compete, Inc. The reports below show Total Visits (top) and Total Unique Visitors (2nd chart). The numbers show how effectively social media sites have made inroads into getting the time and attention of people working in car dealerships and at car companies.

http://siteanalytics.compete.com/automotivedigitalmarketing.com+dealerrefresh.com+drivingsales.com+dealer-seo.com+digitaldealer-magazine.com/?metric=sess&months=12

http://siteanalytics.compete.com/automotivedigitalmarketing.com+dealerrefresh.com+drivingsales.com+dealer-seo.com+digitaldealer-magazine.com/?metric=uv&months=12

Posted in Automotive Dealership Internet Sales Digital Marketing, Automotive Marketing Research, Automotive Digital Marketing Professional Community Rep, Automotive Digital Marketing Professional Community, Ralph Paglia, Automotive Digital Marketing | Print | 2 Comments »

March 8, 2008 by admin.

Ralph Paglia’s Digital Dealer Marketing › Create New Post — WordPress

New Research Reports Support Growing Influence Of Social Media

Even for the naysayers who have written off social media as a passing fad, the numbers are getting difficult to ignore. Several new research reports released over the past two months have not only highlighted the exploding usage of social media sites such as Facebook and Twitter, they have also validated the influence these and other networks are now having on the buying process.

From a pure traffic standpoint, the momentum Facebook has built in the past year is staggering. For example, a recent survey from Nielsen showed the average time users spend on Facebook has increased 10% to 7 hours per month. To appreciate this in comparison to other Web site stickiness, Facebook’s closest competitor is Yahoo, which ranks second at 2 hours, 28 minutes per month.

According to a separate report from Compete.com

Facebook has also surpassed Yahoo, as the number-two most popular site (behind Google) in the U.S. , with nearly 134 million unique visitors in January 2010. In fact, the Compete.com data showed that 11.6% of all time spent online in January was spent on Facebook (compared to 4.25% for Yahoo and 4.1% for Google).

Another recent report from the leading technology blog Tech Crunch highlighted the expanding role social sites such as Facebook are playing in sharing widgets and applications. Incorporating data from Gigya, a company that powers widgets on more than 5,000 sites, Tech Crunch found that the distribution of shared items broke down as follows:

• Facebook (44%)
• Twitter (29%)
• Yahoo (18%)
• MySpace (9%)

Twitter recently announced a new feature, called @anywhere, designed to enable users to send and receive its short messages while they are browsing other Web sites, making it easier for partner sites to reach the mass of tweets posted by users.

While the exploding activity among social channels has been impossible to ignore, many companies are still debating the channels potential to drive purchases. However, new research study from Rice University’s Jones Graduate School of Business, which is featured in the March issue of the Harvard Business Review, made strides in supporting the influence businesses see by creating and marketing fan pages.

The research for the article, “How Effective is Facebook Marketing?” built a test case around a Houston-based bakery called Dessert Gallery. The study, based on surveys of more than 1,700 respondents over a three-month period, found that compared with typical Dessert Gallery customers, the company’s Facebook fans:

• Made 36% more visits to its stores each month
• Spent 45% more of their eating-out dollars at the bakery
• Spent 33% more during visits to its stores
• Had 14% higher emotional attachment to the brand
• Had 41% greater psychological loyalty toward DG

While Facebook is clearly having more of an impact from a BtoC standpoint, DemandGen Report’s new “BtoB Buyer Transformation Survey” showed social networks such as LinkedIn and Twitter are having a growing impact with business purchases. More than 20% of buyers connected directly with potential solution providers via social channels, and 37% posted questions on social networking sites looking for suggestions and feedback as part of their research process.

The survey also showed the growing influence social media, blogs and other Web 2.0 tools are having on the BtoB buying process. A majority of respondents said Twitter and LinkedIn influenced their decisions during the “Solution Analysis” and “Problem Identification” phases. Nearly 90% indicated that blogs impacted their research during the “Solution Analysis” phase and 3 in 4 respondents said social bookmarking sites such as Digg and Delicious were utilized during the early Analysis phases.

WRITTEN BY ANDREW GAFFNEY
TUESDAY, MARCH 16, 2010

Posted in Automotive Social, Car Dealer Reputation, Automotive Marketing Research, Automotive Social Media Marketing, Automotive Reputation Management, Ralph Paglia, Reputation Management, Automotive Digital Marketing | Print | No Comments »

March 8, 2008 by admin.

Monday Morning 9 AM
Lot attendant smashes car that was scheduled for delivery at 4 pm that day.
Net cost $2,584.00

Monday Morning 10 AM
Manager’s meeting. Walk the trades from Saturday. Used car manager makes appraisal mistake valuing the wrong model.
Net cost $2,300.

Monday Afternoon 1 PM
Sales person promises a customer lifetime oil changes and tire rotation to deliver a car. Salesperson is no longer there. Customer has it in writing!
Net Cost $1578.00

Total losses for the day as of 1:20PM = $ 6462.00

Monday Afternoon 1:25 PM
Digital Marketing supplier walks through your front door, talks to you about a program that delivers more traffic to the dealership’s showroom, web sites and generates more incoming sales calls and provides the dealership with more vehicle sales opportunities. Just like every other vendor claims, so you tell him NO thanks.

Monday Afternoon 1:45 PM
That same sales person for the sane Digital Marketing supplier that you threw out at 1:25PM walks to your neighboring dealership and sells that digital marketing program. The GM at your competitor invets $25,000 into an online advertising program that will generate 5,000,000 impressions, 15,000 visitors to the dealership’s web sites, 150 email leads, 450 phone calls and 750 showroom visitors… Over the next 30 days, your competitor delivers and additional 50 cars @ $2,500 Gross Profit PVR, generating an additional $125,000 in Sales Department income. But wait, it gets better yet for your competitor, because he cut $35,000 from his general advertising budget when he signed up for $25,000 in online digital advertising… So, a net savings of $10,000 went to the Sales Department’s bottom line before his month even started!

This is a PRICELESS scenario!

At the Automotive Digital Marketing Professional Community web site there are over 535 dedicated and experienced online marketing and advertising veterans sharing the very latest in strategy and tactics for car dealers and automotive retail marketers.

Posted in Automotive Dealership Internet Sales Digital Marketing, Automotive Marketing Research, Automotive Digital Marketing Professional Community Rep, Automotive Digital Marketing Professional Community, Ralph Paglia, Automotive Digital Marketing | Print | No Comments »

March 8, 2008 by admin.

Monday Morning 9 AM
Lot attendant smashes car that was scheduled for delivery at 4 pm that day.
Net cost $2,584.00

Monday Morning 10 AM
Manager’s meeting. Walk the trades from Saturday. Used car manager makes appraisal mistake valuing the wrong model.
Net cost $2,300.

Monday Afternoon 1 PM
Sales person promises a customer lifetime oil changes and tire rotation to deliver a car. Salesperson is no longer there. Customer has it in writing!
Net Cost $1578.00

Total losses for the day as of 1:20PM = $ 6462.00

Monday Afternoon 1:25 PM
Digital Marketing supplier walks through your front door, talks to you about a program that delivers more traffic to the dealership’s showroom, web sites and generates more incoming sales calls and provides the dealership with more vehicle sales opportunities. Just like every other vendor claims, so you tell him NO thanks.

Monday Afternoon 1:45 PM
That same sales person for the sane Digital Marketing supplier that you threw out at 1:25PM walks to your neighboring dealership and sells that digital marketing program. The GM at your competitor invets $25,000 into an online advertising program that will generate 5,000,000 impressions, 15,000 visitors to the dealership’s web sites, 150 email leads, 450 phone calls and 750 showroom visitors… Over the next 30 days, your competitor delivers and additional 50 cars @ $2,500 Gross Profit PVR, generating an additional $125,000 in Sales Department income. But wait, it gets better yet for your competitor, because he cut $35,000 from his general advertising budget when he signed up for $25,000 in online digital advertising… So, a net savings of $10,000 went to the Sales Department’s bottom line before his month even started!

This is a PRICELESS scenario!

At the Automotive Digital Marketing Professional Community web site there are over 535 dedicated and experienced online marketing and advertising veterans sharing the very latest in strategy and tactics for car dealers and automotive retail marketers.

Posted in Automotive Dealership Internet Sales Digital Marketing | Print | No Comments »

March 8, 2008 by admin.

Monday Morning 9 AM
Lot attendant smashes car that was scheduled for delivery at 4 pm that day.
Net cost $2,584.00

Monday Morning 10 AM
Manager’s meeting. Walk the trades from Saturday. Used car manager makes appraisal mistake valuing the wrong model.
Net cost $2,300.

Monday Afternoon 1 PM
Sales person promises a customer lifetime oil changes and tire rotation to deliver a car. Salesperson is no longer there. Customer has it in writing!
Net Cost $1578.00

Total losses for the day as of 1:20PM = $ 6462.00

Monday Afternoon 1:25 PM
Digital Marketing supplier walks through your front door, talks to you about a program that delivers more traffic to the dealership’s showroom, web sites and generates more incoming sales calls and provides the dealership with more vehicle sales opportunities. Just like every other vendor claims, so you tell him NO thanks.

Monday Afternoon 1:45 PM
That same sales person for the sane Digital Marketing supplier that you threw out at 1:25PM walks to your neighboring dealership and sells that digital marketing program. The GM at your competitor invets $25,000 into an online advertising program that will generate 5,000,000 impressions, 15,000 visitors to the dealership’s web sites, 150 email leads, 450 phone calls and 750 showroom visitors… Over the next 30 days, your competitor delivers and additional 50 cars @ $2,500 Gross Profit PVR, generating an additional $125,000 in Sales Department income. But wait, it gets better yet for your competitor, because he cut $35,000 from his general advertising budget when he signed up for $25,000 in online digital advertising… So, a net savings of $10,000 went to the Sales Department’s bottom line before his month even started!

This is a PRICELESS scenario!

At the Automotive Digital Marketing Professional Community web site there are over 535 dedicated and experienced online marketing and advertising veterans sharing the very latest in strategy and tactics for car dealers and automotive retail marketers.

Posted in Automotive Reputation Management, Car Dealer Reputation, Automotive Marketing Research, Automotive Dealership Internet Sales Digital Marketing, Automotive Digital Marketing Professional Community Rep, Ralph Paglia, Automotive Digital Marketing Professional Community, Automotive Digital Marketing | Print | No Comments »