March 9, 2008 by admin.

The Digital Dealer Marketing blog is being set up to serve Car Dealers, Internet Sales Managers, BDC Managers, Dealership Marketing Managers, New and Used Car Sales Managers and the OEM Interactive Marketing and Advertising Managers working within the Interactive Marketing area.  We will also provide content of interest to Advertising Agencies and their account teams working with automotive clients as well as Dealer Web Site, Automotive CRM and Dealership Technology Suppliers.  Our goal is to be an online exchange and forum for Internet Sales, Marketing and Advertising Strategy, tactics, best practices, resources and contacts within the auto industry.

12 Months of tracking the top 5 Automotive Professional Targeted Blogs, Networks and Communities from Compete, Inc. The reports below show Total Visits (top) and Total Unique Visitors (2nd chart). The numbers show how effectively social media sites have made inroads into getting the time and attention of people working in car dealerships and at car companies.

http://siteanalytics.compete.com/automotivedigitalmarketing.com+dealerrefresh.com+drivingsales.com+dealer-seo.com+digitaldealer-magazine.com/?metric=sess&months=12

http://siteanalytics.compete.com/automotivedigitalmarketing.com+dealerrefresh.com+drivingsales.com+dealer-seo.com+digitaldealer-magazine.com/?metric=uv&months=12

Posted in Automotive Dealership Internet Sales Digital Marketing, Automotive Marketing Research, Automotive Digital Marketing Professional Community Rep, Automotive Digital Marketing Professional Community, Ralph Paglia, Automotive Digital Marketing | Print | 2 Comments »

March 8, 2008 by admin.

Monday Morning 9 AM
Lot attendant smashes car that was scheduled for delivery at 4 pm that day.
Net cost $2,584.00

Monday Morning 10 AM
Manager’s meeting. Walk the trades from Saturday. Used car manager makes appraisal mistake valuing the wrong model.
Net cost $2,300.

Monday Afternoon 1 PM
Sales person promises a customer lifetime oil changes and tire rotation to deliver a car. Salesperson is no longer there. Customer has it in writing!
Net Cost $1578.00

Total losses for the day as of 1:20PM = $ 6462.00

Monday Afternoon 1:25 PM
Digital Marketing supplier walks through your front door, talks to you about a program that delivers more traffic to the dealership’s showroom, web sites and generates more incoming sales calls and provides the dealership with more vehicle sales opportunities. Just like every other vendor claims, so you tell him NO thanks.

Monday Afternoon 1:45 PM
That same sales person for the sane Digital Marketing supplier that you threw out at 1:25PM walks to your neighboring dealership and sells that digital marketing program. The GM at your competitor invets $25,000 into an online advertising program that will generate 5,000,000 impressions, 15,000 visitors to the dealership’s web sites, 150 email leads, 450 phone calls and 750 showroom visitors… Over the next 30 days, your competitor delivers and additional 50 cars @ $2,500 Gross Profit PVR, generating an additional $125,000 in Sales Department income. But wait, it gets better yet for your competitor, because he cut $35,000 from his general advertising budget when he signed up for $25,000 in online digital advertising… So, a net savings of $10,000 went to the Sales Department’s bottom line before his month even started!

This is a PRICELESS scenario!

At the Automotive Digital Marketing Professional Community web site there are over 535 dedicated and experienced online marketing and advertising veterans sharing the very latest in strategy and tactics for car dealers and automotive retail marketers.

Posted in Automotive Dealership Internet Sales Digital Marketing, Automotive Marketing Research, Automotive Digital Marketing Professional Community Rep, Automotive Digital Marketing Professional Community, Ralph Paglia, Automotive Digital Marketing | Print | No Comments »

March 8, 2008 by admin.

Monday Morning 9 AM
Lot attendant smashes car that was scheduled for delivery at 4 pm that day.
Net cost $2,584.00

Monday Morning 10 AM
Manager’s meeting. Walk the trades from Saturday. Used car manager makes appraisal mistake valuing the wrong model.
Net cost $2,300.

Monday Afternoon 1 PM
Sales person promises a customer lifetime oil changes and tire rotation to deliver a car. Salesperson is no longer there. Customer has it in writing!
Net Cost $1578.00

Total losses for the day as of 1:20PM = $ 6462.00

Monday Afternoon 1:25 PM
Digital Marketing supplier walks through your front door, talks to you about a program that delivers more traffic to the dealership’s showroom, web sites and generates more incoming sales calls and provides the dealership with more vehicle sales opportunities. Just like every other vendor claims, so you tell him NO thanks.

Monday Afternoon 1:45 PM
That same sales person for the sane Digital Marketing supplier that you threw out at 1:25PM walks to your neighboring dealership and sells that digital marketing program. The GM at your competitor invets $25,000 into an online advertising program that will generate 5,000,000 impressions, 15,000 visitors to the dealership’s web sites, 150 email leads, 450 phone calls and 750 showroom visitors… Over the next 30 days, your competitor delivers and additional 50 cars @ $2,500 Gross Profit PVR, generating an additional $125,000 in Sales Department income. But wait, it gets better yet for your competitor, because he cut $35,000 from his general advertising budget when he signed up for $25,000 in online digital advertising… So, a net savings of $10,000 went to the Sales Department’s bottom line before his month even started!

This is a PRICELESS scenario!

At the Automotive Digital Marketing Professional Community web site there are over 535 dedicated and experienced online marketing and advertising veterans sharing the very latest in strategy and tactics for car dealers and automotive retail marketers.

Posted in Automotive Reputation Management, Car Dealer Reputation, Automotive Marketing Research, Automotive Dealership Internet Sales Digital Marketing, Automotive Digital Marketing Professional Community Rep, Ralph Paglia, Automotive Digital Marketing Professional Community, Automotive Digital Marketing | Print | No Comments »

February 24, 2008 by admin.

www.AutomotiveDigitalMarketing.com announcement that Ralph Paglia joined ADP Dealer Services as corporate Director of Digital Marketing responsible for OEM and National Enterprise Accounts. In addition to developing ADP’s Digital Marketing business development and growth opportunities with car companies, he will be driving development of their Digital Marketing and Social Media products and services.

read more | digg story

Posted in Automotive Social Media Marketing, Automotive Social, Automotive Marketing Research, Reputation Management, Automotive Dealership Internet Sales Digital Marketing, Automotive Digital Marketing, Ralph Paglia, Automotive Digital Marketing Professional Community, Uncategorized | Print | No Comments »

February 24, 2008 by admin.

This Automotive Marketing Professional Forum has multiple posts that include high impact market research studies, PowerPoint Presentations, links to best practice examples, photos and videos in various file formats so they can be downloaded and used in formulating and planning automotive digital marketing strategies, campaigns and Internet Advertising tactics. Very valuable site!

read more | digg story

Posted in Automotive Social, Automotive Marketing Research, Automotive Dealership Internet Sales Digital Marketing, Automotive Digital Marketing Professional Community Rep, Ralph Paglia, Automotive Digital Marketing Professional Community, Automotive Digital Marketing | Print | No Comments »

February 24, 2008 by admin.

The Automotive Digital Marketing (ADM) site serves the Auto Industry Internet Sales and Marketing Profession as a place where the exchange of ideas, strategies, tactics, files, images, contacts and wisdom can be used to expand the overall level of knowledge and skills within our community. Over 500 automotive professionals have already joined ADM.

read more | digg story

Posted in Automotive Dealership Internet Sales Digital Marketing, Automotive Social, Automotive Digital Marketing Professional Community Rep, Automotive Digital Marketing Professional Community, Ralph Paglia, Automotive Digital Marketing | Print | No Comments »

February 15, 2008 by admin.

The Automotive Digital Marketing community serves the Internet Sales and Marketing Profession as a place where the exchange of ideas, contacts and wisdom can be used to further extend the overall level of knowledge and skill sets within our industry.

The ADM community has well over 450 active members participating and sharing business practices, tips, techniques, strategies and tactics that are working at dealerships all over North America. There are over 100 videos, files, spreadsheets, email templates, phone scripts and other useful tools available for download by members and the site has become a major source of networking and establishing valuable contacts and resources. Internet Sales Managers, General Managers, Dealers, BDC Managers, supplier and vendor associates, automotive consultants and many others find this site to be enormously useful and valuable on a daily basis.

Here’s a link that uses my personal invitation code to get you into an active membership for free with full access

Ralph Paglia
RALPHRPAGLIA.COM
cell: 505-301-6369
rpaglia@gmail.com

Posted in Automotive Digital Marketing Professional Community | Print | No Comments »

November 28, 2007 by admin.

Car Shopping Made Easy: Edmunds Information on the Buick Enclave

Posted in Automotive Marketing Research, Automotive Social, Automotive Reputation Management, Automotive Digital Marketing Professional Community, Automotive Digital Marketing | Print | No Comments »