November 21, 2008 by admin.

About the Automotive Digital Marketing Professional Community

The Automotive Digital Marketing (ADM) Professional Community website is built on a perpetually expandable “Viral Expansion Loop” Networking Platform and serves Car Dealers and their management teams, including Internet Sales Managers, BDC Managers, Marketing Managers and Sales Managers. ADM is also a proven resource for OEM Interactive Media and eBusiness Managers who want to see, hear and read what the best Digital and Interactive Marketing professionals in the automotive industry have to say about relevant and timely topics. ADM is a great place for Tier 1, Tier 2 and Tier 3 Automotive Advertising Practitioners, as well as Web Site Managers, automotive software Developers and Solution Designers to get new ideas and stay up to date. ADM also serves Automotive CRM and Lead Management Tool developers and their sales professionals as an online exchange for strategy, tactics, best practices, files, resources and contacts within the auto industry.

- Currently, ADM has over 1,600 active members
- There have been over 3,800 photos uploaded and available for use by members
- There have been over 520 music tracks uploaded
- Members have uploaded over 630 videos to share
- There have been over 340 discussions started and ongoing
- Members have created more than 460 blog posts within their ADM provided blog space

If you are interested in visiting and perhaps joining the Automotive Digital Marketing Professional Community, go to: http://www.AutomotiveDigitalMarketing.com

The ADM Professional Community is about automotive Internet sales and digital marketing professionals working with Acura, Audi, BMW, Chrysler, Dodge, Ford, Toyota, Chevrolet, Chevy, Honda, Nissan, GMC, GM, Mercedes-Benz, Mopar, Lincoln, Mercury, VW, Volkswagen and other car company brands.

ADM is also proud to serve as an online meeting place and idea exchange for web solution providers such as ADP Dealer Services, The Cobalt Group, The Reynolds and Reynolds Company, BZ Results, ADP Dynamic Websites, Dealer.com Automotive Websites, Dealerskins, Izmocars and Izmo CRM, TK CarSites, Autobase, DealerTrack, Arkona, Reynolds Web Solutions, Clickmotive, Xi Group and other technology suppliers and vendors.

Posted in Automotive Digital Marketing Professional Community Rep | Print | No Comments »

March 9, 2008 by admin.

The Digital Dealer Marketing blog is being set up to serve Car Dealers, Internet Sales Managers, BDC Managers, Dealership Marketing Managers, New and Used Car Sales Managers and the OEM Interactive Marketing and Advertising Managers working within the Interactive Marketing area.  We will also provide content of interest to Advertising Agencies and their account teams working with automotive clients as well as Dealer Web Site, Automotive CRM and Dealership Technology Suppliers.  Our goal is to be an online exchange and forum for Internet Sales, Marketing and Advertising Strategy, tactics, best practices, resources and contacts within the auto industry.

12 Months of tracking the top 5 Automotive Professional Targeted Blogs, Networks and Communities from Compete, Inc. The reports below show Total Visits (top) and Total Unique Visitors (2nd chart). The numbers show how effectively social media sites have made inroads into getting the time and attention of people working in car dealerships and at car companies.

http://siteanalytics.compete.com/automotivedigitalmarketing.com+dealerrefresh.com+drivingsales.com+dealer-seo.com+digitaldealer-magazine.com/?metric=sess&months=12

http://siteanalytics.compete.com/automotivedigitalmarketing.com+dealerrefresh.com+drivingsales.com+dealer-seo.com+digitaldealer-magazine.com/?metric=uv&months=12

Posted in Automotive Dealership Internet Sales Digital Marketing, Automotive Marketing Research, Automotive Digital Marketing Professional Community Rep, Automotive Digital Marketing Professional Community, Ralph Paglia, Automotive Digital Marketing | Print | 2 Comments »

March 8, 2008 by admin.

Monday Morning 9 AM
Lot attendant smashes car that was scheduled for delivery at 4 pm that day.
Net cost $2,584.00

Monday Morning 10 AM
Manager’s meeting. Walk the trades from Saturday. Used car manager makes appraisal mistake valuing the wrong model.
Net cost $2,300.

Monday Afternoon 1 PM
Sales person promises a customer lifetime oil changes and tire rotation to deliver a car. Salesperson is no longer there. Customer has it in writing!
Net Cost $1578.00

Total losses for the day as of 1:20PM = $ 6462.00

Monday Afternoon 1:25 PM
Digital Marketing supplier walks through your front door, talks to you about a program that delivers more traffic to the dealership’s showroom, web sites and generates more incoming sales calls and provides the dealership with more vehicle sales opportunities. Just like every other vendor claims, so you tell him NO thanks.

Monday Afternoon 1:45 PM
That same sales person for the sane Digital Marketing supplier that you threw out at 1:25PM walks to your neighboring dealership and sells that digital marketing program. The GM at your competitor invets $25,000 into an online advertising program that will generate 5,000,000 impressions, 15,000 visitors to the dealership’s web sites, 150 email leads, 450 phone calls and 750 showroom visitors… Over the next 30 days, your competitor delivers and additional 50 cars @ $2,500 Gross Profit PVR, generating an additional $125,000 in Sales Department income. But wait, it gets better yet for your competitor, because he cut $35,000 from his general advertising budget when he signed up for $25,000 in online digital advertising… So, a net savings of $10,000 went to the Sales Department’s bottom line before his month even started!

This is a PRICELESS scenario!

At the Automotive Digital Marketing Professional Community web site there are over 535 dedicated and experienced online marketing and advertising veterans sharing the very latest in strategy and tactics for car dealers and automotive retail marketers.

Posted in Automotive Dealership Internet Sales Digital Marketing, Automotive Marketing Research, Automotive Digital Marketing Professional Community Rep, Automotive Digital Marketing Professional Community, Ralph Paglia, Automotive Digital Marketing | Print | No Comments »

March 8, 2008 by admin.

Monday Morning 9 AM
Lot attendant smashes car that was scheduled for delivery at 4 pm that day.
Net cost $2,584.00

Monday Morning 10 AM
Manager’s meeting. Walk the trades from Saturday. Used car manager makes appraisal mistake valuing the wrong model.
Net cost $2,300.

Monday Afternoon 1 PM
Sales person promises a customer lifetime oil changes and tire rotation to deliver a car. Salesperson is no longer there. Customer has it in writing!
Net Cost $1578.00

Total losses for the day as of 1:20PM = $ 6462.00

Monday Afternoon 1:25 PM
Digital Marketing supplier walks through your front door, talks to you about a program that delivers more traffic to the dealership’s showroom, web sites and generates more incoming sales calls and provides the dealership with more vehicle sales opportunities. Just like every other vendor claims, so you tell him NO thanks.

Monday Afternoon 1:45 PM
That same sales person for the sane Digital Marketing supplier that you threw out at 1:25PM walks to your neighboring dealership and sells that digital marketing program. The GM at your competitor invets $25,000 into an online advertising program that will generate 5,000,000 impressions, 15,000 visitors to the dealership’s web sites, 150 email leads, 450 phone calls and 750 showroom visitors… Over the next 30 days, your competitor delivers and additional 50 cars @ $2,500 Gross Profit PVR, generating an additional $125,000 in Sales Department income. But wait, it gets better yet for your competitor, because he cut $35,000 from his general advertising budget when he signed up for $25,000 in online digital advertising… So, a net savings of $10,000 went to the Sales Department’s bottom line before his month even started!

This is a PRICELESS scenario!

At the Automotive Digital Marketing Professional Community web site there are over 535 dedicated and experienced online marketing and advertising veterans sharing the very latest in strategy and tactics for car dealers and automotive retail marketers.

Posted in Automotive Reputation Management, Car Dealer Reputation, Automotive Marketing Research, Automotive Dealership Internet Sales Digital Marketing, Automotive Digital Marketing Professional Community Rep, Ralph Paglia, Automotive Digital Marketing Professional Community, Automotive Digital Marketing | Print | No Comments »

February 24, 2008 by admin.

This Automotive Marketing Professional Forum has multiple posts that include high impact market research studies, PowerPoint Presentations, links to best practice examples, photos and videos in various file formats so they can be downloaded and used in formulating and planning automotive digital marketing strategies, campaigns and Internet Advertising tactics. Very valuable site!

read more | digg story

Posted in Automotive Social, Automotive Marketing Research, Automotive Dealership Internet Sales Digital Marketing, Automotive Digital Marketing Professional Community Rep, Ralph Paglia, Automotive Digital Marketing Professional Community, Automotive Digital Marketing | Print | No Comments »

February 24, 2008 by admin.

The Automotive Digital Marketing (ADM) site serves the Auto Industry Internet Sales and Marketing Profession as a place where the exchange of ideas, strategies, tactics, files, images, contacts and wisdom can be used to expand the overall level of knowledge and skills within our community. Over 500 automotive professionals have already joined ADM.

read more | digg story

Posted in Automotive Dealership Internet Sales Digital Marketing, Automotive Social, Automotive Digital Marketing Professional Community Rep, Automotive Digital Marketing Professional Community, Ralph Paglia, Automotive Digital Marketing | Print | No Comments »

February 24, 2008 by admin.

I originally created the online automotive digital marketing online community located at www.AutomotiveDigitalMarketing.com in response to being badgered and bullied by a vendor at another automotive community web site. As a result of the negative treatment I received at the other site, I set up the ADM community site to be as open and user friendly as possible. With hundreds of files uploaded and over 500 automotive professionals enrolled at ADM it is a highly rewarding online community for automotive digital marketing professionals to be part of… Here are some of the latest statistics showing the high levels of content and volume available to you at AutomotiveDigitalMarketing.com:

Did you know that there are more than 19 groups on Automotive Digital Marketing?
Did you know that there are more than 79 blog posts on Automotive Digital Marketing?
Did you know that there are more than 90 forum topics on Automotive Digital Marketing?
Did you know that there are more than 212 songs on Automotive Digital Marketing?
Did you know that there are more than 192 videos on Automotive Digital Marketing?
Did you know that there are more than 1023 photos on Automotive Digital Marketing?
Did you know that there are more than 501 members on Automotive Digital Marketing?

Posted in Automotive Digital Marketing Professional Community Rep | Print | No Comments »

February 24, 2008 by admin.

I originally created the online automotive digital marketing online community located at www.AutomotiveDigitalMarketing.com in response to being badgered and bullied by a vendor at another automotive community web site. As a result of the negative treatment I received at the other site, I set up the ADM community site to be as open and user friendly as possible. With hundreds of files uploaded and over 500 automotive professionals enrolled at ADM it is a highly rewarding online community for automotive digital marketing professionals to be part of… Here are some of the latest statistics showing the high levels of content and volume available to you at AutomotiveDigitalMarketing.com:

Did you know that there are http://www.automotivedigitalmarketing.com/groups”>more than 19 groups on http://www.automotivedigitalmarketing.com/”>Automotive Digital Marketing? Did you know that there are more’>http://www.automotivedigitalmarketing.com/?xgi=e3fIxfR”>more than 79 blog posts on http://www.automotivedigitalmarketing.com/”>Automotive Digital Marketing?Did you know that there are http://www.automotivedigitalmarketing.com/forum”>more than 90 forum topics on http://www.automotivedigitalmarketing.com/”>Automotive Digital Marketing? Did you know that there are more’>http://www.automotivedigitalmarketing.com/?xgi=e3fIxfR”>more than 212 songs on http://www.automotivedigitalmarketing.com/”>Automotive Digital Marketing?Did you know that there are http://www.automotivedigitalmarketing.com/video”>more than 192 videos on http://www.automotivedigitalmarketing.com/”>Automotive Digital Marketing?Did you know that there are http://www.automotivedigitalmarketing.com/photo”>more than 1023 photos on http://www.automotivedigitalmarketing.com/”>Automotive Digital Marketing? Did you know that there are http://www.automotivedigitalmarketing.com/profiles/friend/list”>more than 501 members on http://www.automotivedigitalmarketing.com/”>Automotive Digital Marketing?

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February 16, 2008 by admin.

www.AutomotiveDigitalMarketing.com Announcements and Updates:

• ADM has added a new Google Search feature providing members with the ability to search by keyword for specific content within the ADM site 1 second ago (02-16-2008)

· Did you know; There are 16 groups on Automotive Digital Marketing (02-16-2008)

· Did you know; There are 65 blog posts on Automotive Digital Marketing (02-16-2008)

· Did you know; There are 74 forum topics on Automotive Digital Marketing (02-16-2008)

· Did you know; There are 192 songs on Automotive Digital Marketing (02-16-2008)

· Did you know; There are 151 videos on Automotive Digital Marketing (02-16-2008)

· Did you know; There are 611 photos on Automotive Digital Marketing (02-16-2008)

· Did you know; 21 new members joined during the past week (02-16-2008)

· Did you know; There are 469 members on Automotive Digital Marketing (02-16-2008)

Posted in Automotive Digital Marketing Professional Community Rep | Print | No Comments »